Creating a minor league baseball franchise in a major metro market based on the fact that the minor league baseball industry is making a great deal of money (as opposed to determining whether a want or need exists for a minor league baseball team in that market) would be an example of marketing myopia. True False

Question

Business

Madison Santiago

12 September, 02:45

Creating a minor league baseball franchise in a major metro market based on the fact that the minor league baseball industry is making a great deal of money (as opposed to determining whether a want or need exists for a minor league baseball team in that market) would be an example of marketing myopia. True False

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Answers (1)

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Curry · Answer 1

The correct answer is True.

Explanation:

The commercialization of myopia refers to a distortion derived from the omission of the socio-environmental attributes of a sustainable product or service at the expense of the customer's benefits and values.

A company, in addition to being technically sound and product-oriented, also needs to be customer-oriented to successfully serve a market. Knowledge of customer needs and the innovations that can be implemented to maintain customer interest, as well as how to adapt to the changing business market, is crucial.