According to one model of memory, seeing a hammer might also partially activate memories for related items, such as nails, screwdrivers, and wrenches. the model of memory that best accounts for this phenomenon is

The model of memory that best accounts for this phenomenon is:

spreading activation models

Spreading activation is a theory of memory of the Semantic Memory. This is considered as method for searching associative networks and also semantic networks including biological and artificial neural networks that is why seeing a hammer may also partially activate memories for other related items.